With a degree in psychology from the National University of Singapore, I use my psychology background to make SaaS products more delightful and easy to use. This provably increases adoption of features and platforms.

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After 3 years designing for amazing startups and international companies, my design philosophy is:

• Simple is better than complex,

• Useful is better than perfect, 

• Frictionless experiences are what retains users​

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When I'm not designing, I facilitate consciousness and climate Fresks. I also draw and write sometimes.